I work in an advertising agency as production manager. One non-profit organization approached us to advertise about the importance of health issues, especially breast cancer. As this topic is a social issue, we agreed for the same, and started collecting the required information. While my team and I researched on the subject, we came across Benign Breast Disease. We thought of revolving around this aspect in the advertisement. Particularly, I wanted to make an ad that suggested: How is Benign Breast Disease Treated because people think that many diseases are not curable. I wanted to break this preconceived notion and therefore started searching important matter over the Internet. Fortunately, after a long searching period, I got the URL of http://www.benign-breast-disease.com. I understood its causes and cure so that the ad could be made effectively. Yes, I agreed that the ad had to be very short, but I wanted to cover all the facets so that people could get the precise idea behind the ad. And I was successful in doing so. All the credit goes to the abovementioned informative site.